Synaxis Data Services Adroit® Marketer™


This is a very sophisticated and powerful campaign-management system (easily handling hundreds of campaigns/month) aimed at direct marketers who need a tool that will enable them to create, manage and report on direct marketing campaigns from their customer/prospect database. It supports multi-channel (e.g. e-mail, `phone, mail) marketing and campaigns can be scheduled to run repeatedly, being automatically refined to achieve maximum profitability/responsiveness.

Ease of Use

Adroit® Marketer is easier to use than competing products because:

  • It has a single consistent user interface
  • A “wizard” is provided to enable easy campaign set up
  • More processes are automated, requiring less user interaction. In particular...
  • There is no need to maintain “cells” and track their performance
  • There is no need for statistical expertise to refine the target audience
  • Responders and non-responders and their propensity to respond (and the variables that determine it) are automatically identified
  • There is no need to define a new target audience for every campaign
  • Every time the database is updated new leads and new responders are automatically identified
  • There is no need to rely on IT staff to add/change fields or even data sources
  • Graphical reports can be customised by the user
  • Unlike some competing products Adroit® Marketer does not rely on a proprietary database structure and there is therefore no dependence on a “black-box” pre-load process
  • References to all documents (such as letter text, variable offer spreadsheets etc.) and images relating to a campaign can be stored with the campaign (using the universal-naming convention)

Data Servers Marketer


Adroit® Marketer is more flexible than competing products because:

  • Its source data can be taken directly from any system without the need for an intermediate “load process”.
  • It can have real-time access to live data for campaign decisions.
  • It is not restricted to a simple two or three-level database but can support any data model, however complex.
  • It does not rely on any proprietary database but can use various databases and file types in any combination. It can access any Adroit® server from anywhere in the world securely over the world-wide-web.
  • The Adroit® Marketer client is available not only as a Windows application but also as a web-browser application so it can be used across multiple platforms (e.g. Windows, OS X, Linux) without even having to install any additional software on a user's PC.
  • In some competing products segments of a campaign are just sets of data - they never change when the underlying database is refreshed. So every campaign is a one-off and has to be recreated after the database has been refreshed. New leads cannot therefore be selected automatically on an ongoing basis. Campaigns in Adroit® Marketer, however, are defined by query, not data set, thus the same campaign can just keep on running with new leads and responses being identified every time the source data is updated.


For more information, call Arthur Kay on +44 (0) 1204 396 496

Synaxis Data Services Ltd
Synaxis House
169 Chorley New Road
Bolton, BL1 4QZ

Phone: +44 (0) 1204 396 496
Fax: +44 (0) 1204 396 296
e-mail: info @ (please copy and remove the spaces)